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We design mobile friendly websites for the Medical Industry

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We market your website to rank on the first page of Google

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Includes free .co.za domain and 4 domain email addresses

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Our Work

Dr Maurice Bouckaert
Dr Bev Peens
Centurion Orthopaedics
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Help Posts

10 Quick Tips To Market Your Practice

Here are 10 quick tips to market your practice ethically and keep it thriving: Print a professional practice brochure with your contact details, office hours, list of services, documentation needed for consultation, website link (for more info), after hours number, etc.   Get a professional website – everyone’s searching on the internet.  Not only can you include all the above information, you can also include more details about the medical conditions you treat, medical procedures, pre- and post op care, etc.  Also get website marketing services.  What good is a website if it can’t be found on the internet?   Customer satisfaction survey.  Ask your patients to complete a simple survey.  On the survey need only be:  WHAT DID YOU LIKE ABOUT THE SERVICE, WHAT DID YOU DISLIKE and a 1 to 5 rating for dissatisfied to very satisfied.   List your practice in all available online directories:  Yellow Pages, MedPages, Every Doctor, South Africa/Doctors, etc.  Make sure to highlight your specialty and services.   Build good relationships with your staff.  Your staff is your first line of public service, patients talk to them first before they get to you.  A thank you is often more appreciated than an award.  Consider a team building event.  Happy staff will treat patients well.   Increase word of mouth through customer satisfaction.  Patients will promote services where they got good service.  Analyse your customer service from the moment of entrance to exit.  Is there room for improvement?  What about patient waiting time?  And a lollipop for every patient still works.   Ethical weekly email newsletter.  Ask your patients if they want to... read more

10 Tips To Improve Practice Profitability

Unfortunately not only do physicians have to cope with reduced reimbursement from Medical Aids in a period of accelerating expenses, but the economy is having a significant impact on some practices. Many patients are losing jobs and not quickly finding replacement employment. This causes them to curtail elective expenditures, and health care is often viewed as elective, especially when medical aid benefits expire. Even so, there are practices that are not only holding their own but actually thriving and achieving new records of productivity and profitability. Listed here are a few of the techniques they employ that might help you too: 1. Increase Efficiency Inefficient practices on the part of both the physician and staff waste time and money. Seeing just one more new patient per week can increase net profits by R300,000 or more per physician per year. Review your systems and behaviors and eliminate or streamline inefficiencies. 2. Minimize Waste Audit your practice for wasteful procedures. Review your inventory control system for currency and put one person in charge. Over ordering wastes cash and storage space and under ordering wastes labor. Negotiate for better supply prices. 3. Eliminate Staff Overtime If regular overtime occurs you are probably understaffed and should hire extra part time staff at reduced rates. If overtime at “time and a half pay” does occur limit it to over 40 hours per week, not over 8 hours day to day. If you always run late, maybe you can keep just one person late, not the whole staff. 4. Train Staff Rarely do I find staff that doesn’t appreciate training to increase their abilities, and... read more

Training Your Patients To Comply With Office Rules

Do you have patients who are not compliant with your office protocols? Do they skip appointments, forget their paperwork, call the office for routine prescription refills, or pay their bills late? If you have these kinds of patients, it’s time to train them about your office protocols. In most cases you can greatly increase patient compliance by providing them a brochure about your practice. Make it as easy as possible for patients to know the rules and how your system works. In today’s medical environment, your practice brochure needs to be distributed in multiple media:  printed handouts, on your website and on your social sites.  This way you can ensure that the patient knows your practice rules. It starts as early as a patient’s first inquiry to your practice. Your receptionist should be well-trained on screening and welcoming new patients. Patients can hear through the phone whether your receptionist is smiling and nice, or frowning and stressed. “Welcome to our office please hold” is too frequently their first impression of you. Consider an automated “hold” message instead, with an option to hear a new patient welcome message or website referral for more information and an option to hold for an operator. If callers must be on hold, they might as well become educated during the process, so use message-on-hold instead of music. Give patients a “what’s in it for me” statement that explains what they can do to receive the best care and service. New patients should be directed to your website to complete patient forms prior to their first visit. This can avoid a considerable delay at reception. Don’t... read more

Planning Your Website: Things To Consider

The following details can also help you think of other ideas that you can include on your website. Write it all down and include it in your website order.  Leave out, what you don’t want.   Target Audience (age, gender, location, symptoms, diagnosis) Featured Service/Specialty Website Title Keywords Domain name(s) owned or desired (www.MyWebsite.co.za) Logos and images available Images desired Patient stories CV or Biography Photo(s), doctor, staff, clinical Books authored Articles authored Seminars/lectures (upcoming and done) News/Notices Professorships Practice description Philosophy/mission Board certifications & memberships Awards Inventions/patents/royalties Contact details Address Office Hours Patient forms/brochures (in MS Word or Pdf) Fees and medical aid information Documents needed for consultation After hours contact details Other Alternatively, you can have us design a website for you (we need only your business card and some basic information) and afterwards you can tell us what you want to change, add or delete – HASSLE FREE! Call us today, to order your website on the... read more

To Be Or Not? A Website Or Not?

Having a Yellow Pages, MedPages or other directory listing is just a listing with your contact details and your type of specialty. It’s fine if the only purpose is for you to give the address to patients in lieu of a brochure, but would it be adequate to attract patients to your practice? With a professional website you can include the following: download patient forms, health test, theatre consent forms, medical brochures, etc. your office hours map to your practice rooms detailed information about your services, procedures, treatment, etc. after hours contact details medical information regarding your specialty biography of you present your staff update it regularly with notices like taking leave, new developments, etc. stories about your practice and about your experience Etc. etc. What good is a website, if it can’t be find on Google?  If you have a website and it is not attracting enough patients, or even a Google search for your name doesn’t turn up your website, we can help. The difference between having a website and being found on the internet is like the difference between having a scalpel and knowing how to use it! Most webmasters know HTML, XML, CSS etc coding -and maybe even Search Engine Optimization (“SEO”), but they don’t know the culture of the medical community, or how patients -or potential patients- find physicians and their practices. We do. We can help you create a beautiful professional website and we can make sure that it’s on the first page of Google for the best keywords to attract more patients. Call us today, to put YOUR dot prominently on the internet... read more

Advertising Guidelines For Medical Professionals

Queries are regularly received on the type of information that may be included on HPCSA registerant’s websites. The following ethical rules exist and any advertisement (websites as well) should be measured against these rules for possible unprofessional conduct: “(1) A practitioner shall be allowed to advertise his or her services or permit, sanction or acquiesce to such advertisement: Provided that the advertisement is not unprofessional, untruthful, deceptive or misleading or causes consumers unwarranted anxiety that they may be suffering from any health condition. (2) A practitioner shall not canvass or tout or allow canvassing or touting to be done for patients on his or her behalf”. A few pointers in this regard: Do not draw attention to personal qualities, superior knowledge, quality of service, professional guarantees or best practice as this could be construed as canvassing patients. Do not draw attention to one’s offers, guarantees or material benefits, not falling within the categories of professional services or items. Graphics and anatomical structures or a photograph of a medical practitioner on websites are permissible provided that it is not indecent, deceptive, misleading or bring the profession into disrepute. Avoid using phrases like “conditions apply” – such conditions must be specifically indicated. Do not advertise the practice’s tariffs to the public at large. You may put up a notice in the practice to inform your own patients of the tariffs. The following information may appear on adverts, letterheads, account forms and electronic stationery (websites included): practitioner’s name; profession; registered category; speciality or subspeciality or field of professional practice (if any); registered qualifications or other academic qualifications or honorary degrees in abbreviated... read more

The Top 5 Benefits of SEO

Search Engine Optimization (SEO) is the ongoing process of ranking your website on the first page of search engines (Google, Yahoo, MSN, etc.) You can probably find many more reasons why SEO is good for your website.

Here are the top 5 benefits of SEO:

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The Top 10 Benefits Of Having A Website

There are probably many more reasons for having a website – it all depends on the purpose of your website. However, here are the top 10 benefits of having a website: Saves You Time (and time = money) – Send patients to your website for information like pre-op preparation, post-op what to expect, etc.   Enhance Your Professional Image – a good looking website creates a good impression.   Educate Patients – Everyone’s “googling” these days. By providing reliable information on your website regarding conditions and treatment options you lead the way.   Increase Office Efficiency – A website can save the office staff time by providing info about the practice and answering routine questions that would otherwise have to be answered over the phone. Like office hours, how to get there, etc.   Can Be Accessed 24/7/365 – Your website work while you’re sleeping or on holiday. Your website can be accessed any time of the day, month, year.   Reach People Anywhere, Any Time – Information can be viewed by a doctor in Kazakstan!   Much Better Than Printed Ads or Listings – You’re not limited to a small ad space, you can change anything you want any time and it’s much more cost effective than printed ads.   Promotional Medium – Promote services or products to attract more patients.  Sell products (ex. special vitamins) or services (ex. weight loss clinic) online.   Improve Patient Turnaround Time – patients could be directed to the website to fill in a pre-visit form, either online or in printed form to bring with them to their first visit.   Beat... read more

Why EVERY Doctor Need a Website

A website for a medical practice, dental practice or other healthcare professional is an invaluable tool that can:

1. Increase office efficiency:

A website can save the office staff time by providing information Read More

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What Your Website Can Do For You

Typically a website for a medical practice will: list contacting details, the practice hours and show a map giving directions to the practice, list the areas of specialisation and the services covered, list staff biographies and qualifications, provide information about how to reach after hours care, provide information on what patients should bring to their first visit, provide information on what patients should do to prepare for a procedure, the nature of the procedure itself and post-procedure instructions, commonly needed patient forms could be available as downloads on the website, patients could be directed to the website to fill in a pre-visit form, either online or in printed form to bring with them to their first visit, thus saving time on arrival, provide reliable information about illnesses, theatre procedures, etc., and provide ongoing updates in the health industry via blog post articles. Additionally you can include the following on your website: write a book in the area of your expertise and sell it on your website as an e-book. Buyers pay the money directly into your account and then download the book. No publishing, no shipping, no hassle, interact with patients and viewers via competitions, polls, community events, a weekly/monthly newsletter, etc. No matter what you need, Webdsign can provide a... read more

5 Creative Ways Doctors Can Make Money With A Website

There are many ways to make money with a website. Here are 5 creative ways for doctors to make money with a website:

Write an ebook about your speciality and promote it on your website – no publishing, no shipping, direct payment and download.
Use SEO and Social Media Marketing

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The Top 5 Benefits of Social Media Marketing

Richer Customer Experiences. Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.   More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.   Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.   Decreased Marketing Costs.  If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of... read more